Beneplace

SEASONAL B2C CAMPAIGNS

A weekly, seasonally relevant email featuring exciting, employee-exclusive discounts and offers

AUDIENCE:

Employer-exclusive discount platform users (think RetailMeNot for employees-only) - Over 350,000 users belonging to 300+ client population bases

PROJECT DUTIES:

HTML Email Layout/Design
Offer/Content Curation
Illustration
Ad Copywriting
Email Automation Management (test, deploy, etc)

OBJECTIVE:

Create and execute an editorial calendar for weekly, direct-to-user emails that feature offers and savings available exclusively to employees. Select and curate ad placements and features that offer value and grow user engagement with fun, playful content to breakaway from the HR norm.

OBSTACLES:

Emails and messaging must be applicable to employees from diverse industries with diverse company cultures. (manufacturing, medical fields, tech industry, etc.) Most emails go direct to employer email addresses creating firewall deliverability and open rate issues, among other unique client-specific obstacles.

Results

Benefit Fairs

Flyers, swag and other collateral to raise program awareness at client-hosted benefit fairs

audience:

Client employees visiting employer-hosted, on-site benefit and open enrollment fairs

PROJECT DUTIES:

Flyer/Print Collateral Design
Content Strategy
Project Management
Vendor Management

Objective:

Create a co-branded benefit fair materials to raise employee program awareness and showcase the ways employees can save using their Beneplace site without a large design lift per-client (300+ clients). Implement marketing strategy with minimal budget that allows for agility within short timelines and