Nenas Arepa Kitchen

Project Duties:

• Brand Identity

• Packaging Design

• Hand-Lettering

Objective:

Nenas Arepa Kitchen is a small, one-woman company crafting traditional Venezuelan arepas for sale as ready-to-eat food stand items as well as a stand-alone gourmet market item. A rustic, vintage style reflects the local, hand-made aesthetic while also utilizing a streamlined, single-color branding to ease packaging costs. The packaging was to also have a customizable area where a flavor or variety could easily be added by hand.