Good Vibes Only
2020
Long Center series of self-produced recorded ‘live’ sessions featuring local Austin talent with a throwback, nostalgic energy
Project Duties:
Art Direction, Design & Execution
Collateral Execution (digital + print)
Email and Website Design
Vendor Management
Vision
Brighter days ahead
Mid-pandemic, everyone was missing live music in Austin. The brand needed to be bold and cheerful without being tone deaf. Something that felt like home with a little bit of nostalgia.
Challenges
So many variables
"With venues desperate for business mid-pandemic, the challenges were vast and many including keeping spirits high when so much of the future was unknown. The brand needed to pack a punch when so many in the industry were trying digital content routes.
Outcome
Variety show funk
The tongue-and-cheek name paired with a retro flair of a ‘60s variety show gave the brand identity a bright, retro cheekiness. Like many of the Long Center’s identities, flexibility was key. Something that could be molded as long as the program continued.
