Good Vibes Only
2020
Long Center series of self-produced recorded ‘live’ sessions featuring local Austin talent with a throwback, variety show energy
Project Duties:
Art Direction & Design
Marketing Materials (digital + print)
Vendor Management
Vision
Etc etc
A unique twist on a virtual series with fully-produced creative offerings in a theatre space created to energize and excite audiences with the bold and cheeky design of a 60s variety show. A retro throwback as a nod to the Long Center’s history — literally built from the bones and panels of the old Municipal Auditorium that opened its doors in 1959.
Challenges
Etc etc
The Drop-In was a new concept and product for the Long Center launched mid-pandemic. New audience acquisition was ciritical and marketing the series required team cross-collaboration and agility within the strategy.
Outcome
Etc etc
As a peak-pandemic series, the tongue-and-cheek name is one of my favorite parts of this brand and I wanted to make sure the visuals, though retro and nostalgic, reflected that bright, breath of fresh air we were all longing for. They also needed to be flexible to last as long (or as short) as they needed to, without getting burnt out and wallpaper-y. Each artist session was palette swapped to keep the texture and energy of the brand while ensuring our socials and website didn’t become a wall of sunset reds & oranges. The photo shoots with overlay treatments allowed for me to express the brand in subtler way while celebrating the famous Long Center view of Austin.
