omghanners — Hannah Cole

Personal Branding

Hand-lettered logo and collateral for both my professional and personal creative identity

Vision

Serious unseriousness

As a creative and designer, my personality and voice are at the core. A look to be taken seriously, but celebrates the hand-crafted nature of my work and doesn’t shy away from being spunky and playful.

Challenges

Pieces in place

For a while I felt it important keep my personal creative work away from my professional one. I ultimately learned it was neither necessary nor good. Both halves give life to the same whole

Outcome

Clean but not perfect

I enjoy things that look like they were made by people; clean but not perfect. Hand lettering will always be a key feature of my personal style and brand. And while ‘cute’ has always been an adversary for me, ‘unassuming’ can also be a super power. Like many things, this changes and grows alongside me rather than falling into the trap of perfection.