Long Center Collective
2025
Reimagined high-level membership program at the Long Center — for donors seeking to create connection between unique, artistic experiences and philanthropic support of the Austin arts community.
Project Duties:
Brand Strategy, Visuals & Execution
Collateral Execution (digital + print)
Sales Collateral
Email and Website Design
Vision
Unintimidating but elevated
A new, fresh take on upper level membership that left the stuffy & unwelcoming behind – something to draw in young professionals. A brand to showcase the LC as a curator; somone tapped into the pulse of the creative community.
Challenges
Fresh yet familiar
The brand still needed to hit for both new and legacy donors. Elevated look that split the divide between classic and modern. Finding common ground between young professionals and long-term arts supporters.
Outcome
Clean, Modern, Iconic
Striking, modern & elevated. Bold colors that are elevated but aren’t traditional. A mutable emblem for varied formats and colateral.
Header photo: Hannah Koehler
Identity
Concept & Brand Development
