The Drop-In
2021-Present
Long Center’s free, outdoor music series featuring Austin’s upcoming and local talent with a laidback & home-grown energy
Project Duties:
Art Direction & Design
Marketing Materials
Sales Collateral
Email and Website Design
Vendor Management
Vision
Something new but familiar
Embody the home-grown, backyard-casual of free outdoor music in Austin. Born of a long-lived tradition, a new off-the-cuff haunt where Austin’s favorite local artists can ‘drop in’ and keep local live music alive. A brand that could grow with the series.
Challenges
High risk, high reward
The Drop-In was a new concept and product for the Long Center launched mid-pandemic. New audience acquisition was critical and marketing the series required team cross-collaboration, agility within the strategy, and quick work on identity alignment.
Outcome
Throw back & laid back
A built-to-last brand that allows iteration and exploration. Iconic, recognizable yet distinct from the institutional brand. From its retro illustration roots, the archway bridges gaps between old and new
Header photo: Brynn Osborn
Identity
Social
Print & Merch
photo: @brynnosborn
